Alliance Laundry Systems unveils new brand direction

9 January 2018


Alliance Laundry Systems, a world leader in commercial laundry products and solutions, has unveiled a new mission statement, logo and website. These enhancements position the company’s premium brands—Speed Queen, UniMac, Huebsch, Primus and IPSO  – as global industry leaders, the company said in a statement.

The company’s CEO, Michael Schoeb, describes the brand direction as “refreshing our image to reflect the world-leading company we are.”

The company’s new mission statement reads: “We make the world cleaner as the premier provider of laundry solutions. We deliver leading performance through our exceptional team, unmatched quality and our commitment to innovation.”

The “leading performance” brand position provides a vision for the entire company moving forward, from product research and development to customer service. It affirms a commitment to delivering the best products and service to its partners, who will then do the same for their customers.

Alliance also updated its brand logo with a cleaner, more modern design. This new look illustrates the brand’s place as a leader in the industry.

Finally, the new Alliance website showcases a clean, user-friendly experience that is consistent with the design of its laundry products. The website launched on 1 January (and internationally on 2 January), and features improved navigation enabling visitors to access information more easily. The website will also be available in French, Spanish, Italian, Chinese, Czech, Brazilian Portuguese, and Arabic.


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