Commercial laundry company Alliance Laundry Systems will no longer sell its Primus-branded equipment in the USA and Canada as of 1 November this year, according to reports in the North American trade press. The brand will continue to be sold globally outside North America.
“Our decision to discontinue sales of Primus in North America was arrived at after significant research as well as evaluation by our executive team. While the brand offered differentiated products for this market, there was still significant overlap with our existing products and target customers,” said Rick Pyle, Alliance Laundry Systems president and chief commercial officer.
“We are appreciative of those distributors who have worked with us with the Primus brand and will work through a thoughtful transition with them.
“Eliminating the Primus brand in this market enables the company to sharpen its focus on the already strong reputations and brand awareness of its Speed Queen, UniMac and Huebsch brands.”
Alliance says it will continue to support installed Primus products through parts availability and its world-class service and support network.