Cleanliness of the shop exterior and the customer area is a prerequisite, but the staff’s personal appearance is just as important.
If the person behind the counter does not look neat and tidy with well-finished clothes, it will be difficult for the customer to be confident of a good result on their own garments.
Our industry should never underestimate the importance of counter staff and the contribution they can make to a
business’s success.
Poorly motivated or disinterested staff can deter potential customers.
It is essential that counter staff are good communicators and that they like dealing with the public.
A genuine, friendly and helpful manner will help defuse those awkward situations which occasionally arise when a customer may not be satisfied with the end result.
Always remember that every customer is in effect our employer and the business depends on them for its success.
Staff must be well trained so that they can discuss cleaning problems with customers in a knowledgeable and professional manner but they must be able to do so in terms that the layman will easily understand.
Using technical terms without any explanation will not impress the customer and may even irritate them so that they go away and never return.
