SUSTAINABILITY GOAL: GreenEarth founders Jim Douglas, Jim Barry and Ron Benjamin
Millions of microplastic fibres are released into the world’s wastewater treatment systems when garments containing polyester are laundered. This plastic poses an equal danger to the world oceans’ ecosystems as it enters the food chain at the micro level.
For the past 20 years, GreenEarth Cleaning has provided an environmentally non-toxic technology to thousands of drycleaners around the world who in turn have cleaned some 500 million pounds of clothes during that time. Importantly, the company’s environmental focus has now caused it to address the microplastic challenge posed by the laundering of polyester clothing.
“We are a member of the Sustainable Apparel Coalition and we want to be a part of the solution to this problem,” said Ron Benjamin, co-Founder and MD of GreenEarth Cleaning. “We are currently testing ways to filter the microplastic fibres out of the discharge from washing machines used to launder, rather than dryclean, clothing so that the microplastic fibres are never released in the first place.
“It is the company’s goal to make all garment care safe for our planet, whether using closed loop drycleaning machines or filtered washing machines, so that GreenEarth Cleaning becomes BlueSea Laundry as well.”