Leading suppliers of hotel textiles in Europe, the Danish company Beirholms Væverier and the German/Dutch company Dibella, have initiated a circular collaboration with Swedish company Reused Remade, known for its climate-smart textile bags made from reused hotel bedlinen.
Together, they will extend the life cycle of hotel textiles and contribute to the circular economy by upcycling discarded textiles from laundries turning them into new textile bags for the retail market.
In Europe, millions of tons of hotel bed linen are discarded each year and can no longer be used in the hotel’s operations due to wear and tear. Thanks to Reused Remade's patent-pending method of up-cycling hotel bed linen into climate-smart textile bags, enormous amounts of natural resources are saved. Because the textiles are reused, as opposed to being discarded, the partnership offers a climate-friendly alternative to today’s disposal of textiles.
By 2025, all EU member states will have introduced an extended producer responsibility for textiles (EPR for textiles). This will place demands on the industries concerned to jointly find smart solutions and contribute to the transition to a circular economy. Beirholm and Dibella both have a strong focus on sustainability and are constantly looking for new and smart solutions for their customers' discarded textiles. The purpose of this partnership is to enable more laundries in Europe to join Reused Remade's circular solution.
Reused Remade’s climate-smart textile bags can now be found at prominent Nordic and European retailers such as Edeka, Clas Ohlson, Ica, and Systembolaget.
“The goal for 2021 is to collect 300 tonnes of hotel bed linen in order to meet our customers’ demand. It feels fantastic to be able to collaborate with Beirholm and Dibella, whose values about sustainability we share. We see that together we can make a big difference to our environment, our climate and our common future,” says Pia Walter and Josephine Alhanko, pictured, founders of Reused Remade.