Messe Frankfurt acquires majority holding in Middle East Cleaning Technology Week

5 February 2018


DUBAI

Messe Frankfurt has acquired a majority holding in Middle East Cleaning Technology Week in Dubai, further strengthening its position in the Middle East, one of the fastest growing regions of the world.

The fair and exhibition company will organise the event in cooperation with VIS Exhibition and conferences, Dubai. Held annually, Middle East Cleaning Technology Week brings together three trade fairs at the same time and place: Gulf Laundrex for the laundry and dry-cleaning sector, Clean Middle East for the cleaning-contractor segment and Gulf Carwash for the car-care business. The next edition takes place at the Dubai International Convention and Exhibition Centre from November 13-15, 2018. Almost 150 companies, many of them international market leaders, present their products and services at the three trade fairs.

“By taking a holding in the trio of trade fairs, we are not only reinforcing our commitment to the Middle East but to Texcare also, our leading international trade-fair brand for textile care. Given the rapid growth in the hotel sector and the preparations for Expo 2020, Dubai is an important market for all suppliers in the various parts of the cleaning sector”, explains Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt. With the new event, Messe Frankfurt now organises fourteen fairs in the Middle East, ten in Dubai and the United Arab Emirates and four in Saudi Arabia, as well as numerous conferences.

Discussing the benefits of the cooperation, Dr. Kayyum Ali Bohra of VIS Exhibitions, Dubai says, “We anticipate a wide variety of synergistic effects from working with Messe Frankfurt, especially in terms of internationality and sector-specific expertise. As the world’s leading organiser of trade fairs with a strong base in Dubai, collaboration with Messe Frankfurt in these niche sectors will add value and enhance the experience of the exhibitors.”

Messe Frankfurt and VIS Group also collaborate in the field of textile care in India: the Texcare Forum India conference, which made its debut in January 2018, was held concurrently with Laundrex Mumbai.

 



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