Mitre Linen launches Eco Collection

12 March 2019

UK

Royal Warrant holder Mitre Linen has launched a new range of eco-friendly bedlinen, towels, duvets, pillows and robes. The Eco Collection has been made to Mitre Linen’s exacting standards from ethically produced recycled and natural products to create a range of exceptional bedding and towelling products.

The launch follows months of research and development during which time the Mitre team has been investigating and sourcing the finest eco-friendly products to ensure that the finished collection is green to its core.

“With consumers becoming increasingly aware of green issues, responsible sourcing is a vital part of a modern hospitality business,” says Mitre Linen general manager, Kate Gough. “The Mitre Eco Collection allows our customers to help protect the planet, without compromising on the ultimate in terms of style and comfort.”

Made from 100% organic cotton and with a 200 thread count, Mitre Eco bed linen is a classic, crisp white range that feels beautiful and soft to the touch. The cotton also conforms to the Global Organic Textile Standard (GOTS) certificate, which means it is guaranteed to be free from potential skin irritants.

Mitre Eco duvets and pillows have fillings made from recycled plastic bottles which are extruded into soft, non-allergenic fibres. This process produces around 70% fewer carbon dioxide emissions, uses 70% less water and 40% less energy compared to standard fibre production, but is as soft and warm as traditionally manufactured alternatives.

“There has been a shift in the hospitality industry as a whole, as operators move towards responsible sourcing in response to consumer demand for greater environmental awareness,” says Gough. “We are proud to be able to contribute towards this important trend with the new Eco-Collection which brings quality green products to hoteliers everywhere.”



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