Premium hotels to use Xeros technology

4 September 2018


Xeros Technology Group, the UK-headquartered technology business and innovator of a polymer bead cleaning laundry system, has announced that it will supply 32 of its washing machines to Encom Trading, a wholly owned subsidiary of Electro RAK, a leading UAE-based infrastructure services company and the appointed partner in the UAE to Hydrofinity, Xeros’ cleaning technologies brand.

Electro RAK intends to install machines in premium hotels in the UAE. The first shipment will be made to Dubai during September.

The Xeros solution replaces water with its reusable XOrb technology, which is said to deliver up to an 80% reduction in water use and material reductions in both energy and detergent, whilst delivering a superior cleaning result and extended linen life.

The UAE faces critical water management challenges, given the inherent scarcity of groundwater and growing pressure on desalination and waste water infrastructures. In 2018, the country’s Environment Agency warned that useable groundwater is expected to be fully depleted within 55 years at current rates of use.

Despite these conditions, the UAE has one of the highest per capita water consumption rates in the world. The cost burden of future-proofing the country’s water infrastructure has led to growing tariffs for businesses and residents.

This agreement follows the recent shipment of 16 polymer bead washing machines to the Cape Province region of South Africa.

Mike Ferrand, managing director, Hydrofinity, said: “Against the regional backdrop of water stress and high water prices, our near-waterless technology offers material sustainability benefits to customers in Dubai and across the UAE.

“We are ideally placed to help commercial customers significantly reduce water consumption and make material utilities cost savings, thereby delivering a positive economic and environmental impact.”

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