Report encourages cleaners to embrace wetcleaning

20 June 2016


EUROPE
Professional drycleaners are being urged to make the switch to the latest wetcleaning technology in a new industry report from Electrolux Professional, which has received the support of CINET, the International Committee of Professional Textile Care.
The Power of Water is published by Electrolux Professional and details how, as busy customers' habits change in line with fast-moving trends, cleaning businesses are also being forced to comply with challenging sustainability regulations. The combination of these two scenarios creates a need for greener, quicker, and more reliable service, says the report, which goes on to explore the huge opportunity drycleaners have to exploit the advantages of wetcleaning.
With perc still the most common solvent, used by 61% of the global market, the white paper stresses the need for those working within the industry to explore more sustainable and cost-effective alternatives.
Paolo Schira, vice president of the Laundry Business Unit at Electrolux Professional says: "This report dives into the future of professional textile care, and investigates how advanced innovation is set to change the face of the industry for generations to come."
Leon Wennekes, area manager at CINET says: "The quality evaluation of practical wetcleaning systems in the CINET Solvetex IV study (2014), concluded that the overall cleaning performance of wetcleaning is good. The development of professional wetcleaning fits perfectly with developments within the textile industry as well as consumer habits.
"At CINET we feel the development of professional wetcleaning is perfectly in line with the developments within the textile industry and consumer habits. More and more the market will demand for a total problem solver in textile care, a 'one-stop-shop concept', and in this respect it is a perfect add-on to the product portfolio of a professional textile cleaning company."



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