HLL linens is part of the Vision Support Services Group (VSS) and Nutter previously worked with the group’s retail supply division, C&C Bed & Bath, where he successfully led the sales team for 20 years.

“It is a great honour to be associated with such a historic brand as Hilden,” says Nutter. “My experiences of working with major UK retailers and knowledge of VSS operating procedures will provide me with a strong operating platform from which to adapt to the challenges of the textile rental market.”

VSS managing director Laurie Thomas says: “We are delighted to announce Rod’s move to the Hilden division and are confident that his skills and experience are perfect for leading the successful Hilden business into its next stage of development.”