UAE
5àsec, the world leader in textile cleaning and care services, has opened its first store in the United Arab Emirates (UAE) in Dubai. The French Group – acquired last year by Bridgepoint Development Capital (BDC) – continues to grow internationally and now operates across all five continents.
The first 5àsec outlet, located at Dubai Marina, in the heart of the New Dubai, opened its doors in January. The store was officially opened by the chairman of 5àsec UAE, Sheikh Maktoum bin Butti Al Maktoum, and Sheikh Rashid bin Butti Al Maktoum, on Wednesday 27 February. The opening celebration also marks the beginning of a large-scale expansion, with the opening of a second dry cleaning shop in Jumeirah, and a third outlet scheduled for the start of the 2nd quarter.
Partnering with an experienced local master franchisee, 5àsec has set up a central production unit connected to a new logistics Application and able to supply its stores in record time. A new mobile 5àsec UAE App, offering a home delivery service, will also be available as of the 2nd quarter.
Andre Mota, CEO of 5àsec UAE, explains: “The attractiveness of Dubai for innovation and large pioneering projects unable us to enhance the 5àsec experience by combining its unique expertise with a premium customer service. We keep the best of the 5àsec offering while adding the Dubai vision to create a new experience of drycleaning.
“5àsec, the world leader in textile care was created 51 years ago by Roger Chavanon. It is today a strong and responsible brand, a network of 1,800 dry cleaning shops across 33 countries, an operational experience offering a unique customer experience. Its presence in Dubai is the starting point of a long series of upcoming developments”, explains Vincent Monnot, President of 5àsec Group.
