Bierholm launches hotel Green Deal Network for linen transparency

20 November 2020

Bierholm, which manufactures and supplies performance textiles containing its BeirTex®* technology, has launched the GreenDeal Network to inform hotel guests on the journey their linen takes from specification, supply throrugh the laundry process to delivery in their hotel room.

“We are taking an enormous step by launching the GreenDeal Network. For example, a hotel guest can now follow the journey of bed linen from manufacturing via the laundry to the hotel room. And beyond,” said Bierholm business development manager, Andreas Bierholm. “You can pay a visit to our manufacturer, explore a laundry from the inside, and see how bed linen can be transformed into fashion bags instead of being discarded at the end of their usable life.”

GreenDeal Network is central to Beirholm's efforts in driving the sustainable agenda. By merging transparency, environmental and social responsibility, and the circular economy, the company has created a holistic and sustainable textile solution for hotels and their guests..

"We are basically wrapping our entire supply chain into one, transparent, digital journey that follows our textiles and is readily available to the curious hotel guest," said Beirholm.

Bierholm has now cemented its first partnerships with textile services companies Blycolin and Servitex with more to come soon. Explore where your hotel textiles come from by visiting

*Biertex is a performance technology integrated into linen and terry products that increases laundry performance through reduced processing times and lasts longer than comparable products in the market.

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