Dibella backs Clean & Green Village project

16 January 2020

CLEAN & GREEN: India’s rural areas lack public waste disposal systems; this is why Dibella, in cooperation with the Chetna cooperative, has launched the “Clean and Green Village” project



Dibella, the textile services specialist, has launched the unique pilot project “Clean and Green Village” in India. It is committed to waste recycling concepts and clean nature in the organic cotton growing areas. The initiative carried out via the GoodTextiles Foundation is open to companies wishing to become involved in environmental education in India’s rural areas.

“In this country, street cleaning, waste disposal, waste separation and recycling of valuable substances are part of a functioning system. Especially in the rural regions of India, the country of origin of our organic cotton, such structures are completely lacking, which is why plastic waste is a big problem there,” said Michaela Gnass, CSR Manager at Dibella. “During the Dibella entrepreneurs’ trip in winter of 2018 to the origins of our organic cotton, we noticed huge piles of torn plastic bags, crushed disposable bottles and shredded plastic films. During the rainy season, water collects in all this waste – a breeding ground for insects that can transmit severe diseases such as malaria. In addition, some of the waste is incinerated, producing severe smoke, or washed away by heavy monsoon rains. Each of these methods is harmful to human-kind and the environment, which is why we have launched the Clean and Green Village funding project via the Good Textiles Foundation.”

The first project of this kind was launched in the Adilabad and Asifabad districts, where experts from the Chetna cooperative train entire village communities and promote awareness of the need for a clean environment. Together with the residents, they also develop ways of collecting and recycling raw materials: in addition to reusing undamaged plastic bottles for hygienic storage of drinking water, existing resources are to be reused, collected and recycled in the best way possible. At the same time, the aim of recycling is to create new income opportunities, which will benefit the families of organic cotton farmers.


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