INTERNATIONAL
The organiser of Expo Detergo has announced that the next edition of the laundry and drycleaning show will take place at Milan's Fiera Milano in pavilions 1 and 3 from 19 to 22 October 2018.
The last edition, which took place in 2014, attracted 20,100 visitors (with 50% from abroad) from 102 countries, and 298 exhibitors.
The aim of the 2018 show is to anticipate the trends and future challenges, says Livio Bassan, president of Expo Detergo International, adding that the expo will revolve around three key concepts that will also be referenced in its latest advertising image: low impact, high productivity and greater innovation.
"Sustainability is a real challenge for our market. One objective that all products are aiming for is meant to combine high performance, energy savings and low environmental impact," says Bassan.
"Only by having an offering that goes in this direction can we be competitive on the global market. This is a fundamental aspect that all professionals in the supply chain are making an investment in: from manufacturers of machines that are seeking solutions that combine efficiency, energy savings and eco-sustainability; to the makers of detergents that are coming up with products that pollute even less and that require smaller amounts and lower temperatures; all the way to the makers of textiles that are focusing on fibres able to capture dirt, making stains invisible while still being easy to wash".
