INTERNATIONAL
Sustainability, automation and artificial intelligence will be among the main topics at Texcare International, the global meeting place for laundry and drycleaning technology, which takes place from 20 to 24 June at Frankfurt am Main.
Sustainability is still becoming more and more important and will play a role across all exhibitors. The consumers’ awareness of sustainability is also increasing and with it the demand for more sustainable and resource-efficient industrial production.
The EU Commission is also prioritising the topic. The EU Commission's Green New Deal will also concern and shape the textile care industry in the coming years. In this context, the Circular Laundry topic is also rapidly gaining in importance.
The advance in digitisation offers enormous potential to further advance these issues. Automation and artificial intelligence, among other things, are pointing the way ahead. Companies are thinking ahead on the topic of laundry in order to improve connectivity and digitisation and to drive forward the digitisation of the entire value chain. Resource conservation, efficiency and hygiene are the most important goals.
Due to worldwide changes, such as rising hygiene and living standards, the industry has extremely positive expectations for the future. "The growing global hygiene standards offer many new opportunities for the entire textile care sector. Therefore, our industry as a whole, is positive about future prospects," says Straub.
VDMA notes that after many very successful years, the entire German VDMA Textile Care, Fabric and Leather Technologies industry regarded 2019 as an unstable year and the economy experienced a significant slowdown. The trade conflict between the USA and China and the unsettled Brexit situation were only two of the geopolitical crises that disturbed the markets. In the laundry and drycleaning technology segment, German exports fell by 11.4 percent in the first eleven months of 2019.
As these are all important target markets for the industry, the conflicts are unsettling customers and reducing investment. It is precisely for this reason that Texcare is expected to provide positive investment impetus.
