Ideal steps up to ensure fair pay for its staff as an accredited Living Wage employer

20 October 2020

Determined to ensure its workforce is getting a fair deal on pay, Ideal Manufacturing has accredited as a Living Wage employer. Managing director Phillip Kalli said: “Our Living Wage commitment will see everyone working at Ideal receives a minimum hourly wage of £9.30 in the UK and £10.75 in London specifically. Both rates are significantly higher than the Government minimum for over-25-year-olds which currently stands at £8.72 per hour.”

Ideal is based in Northamptonshire, in the East Midlands, a region with one of the highest proportions of non-Living Wage jobs in the country (22%), with more than 405,000 jobs paying less than the real Living Wage. Despite this, Ideal has committed to pay the real Living Wage and deliver a fair day’s pay for a hard day’s work.

The real Living Wage is the only rate calculated according to the costs of living. It provides a voluntary benchmark for employers that wish to ensure their staff earn a wage they can live on, not just the government minimum. Since 2011 the Living Wage movement has delivered a pay rise to more than 230,000 people and put over £1 billion extra into the pockets of low paid workers.

“We’ve got quite a few accreditations that we’re proud of, but this one is really meaningful to us. During such a difficult year for so many people, we felt that it was an important way to acknowledge the hard work and support that everyone at Ideal has shown. More than ever, we want to return that respect and make Ideal a responsible and thoughtful company where we can all be proud to work,” said Kalli.

Katherine Chapman, director, Living Wage Foundation said: “We’re delighted that Ideal has joined the movement of over 6,000 responsible employers across the UK who voluntarily commit to go further than the government minimum to make sure all their staff earn enough to live on.

“They join thousands of small businesses, as well as household names such as Lush, and many more. These businesses recognise that paying the real Living Wage is the mark of a responsible employer and they, like Ideal, believe that a hard day’s work deserves a fair day’s pay."

The Living Wage Foundation is the organisation at the heart of the movement of businesses, organisations and individuals who campaign for the simple idea that a hard day’s work deserves a fair day’s pay. The Living Wage Foundation receives guidance and advice from the Living Wage Advisory Council. The Foundation is supported by our principal partners: Aviva; IKEA; Joseph Rowntree Foundation; KPMG; Linklaters; Nationwide; Nestle; Resolution Foundation; Oxfam; Trust for London; People’s Health Trust; and Queen Mary University of London.

Photograph from the Living Wage Foundation website shows workers who are benefiting from their employer signing up to Living Wage. For more information visit

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