Laundryheap takes up residence at luxury London serviced living business

16 July 2021

On-demand drycleaning and laundry platform Laundryheap has today announced a new partnership with The Residence Apartments, which provides luxury serviced living in London for guests seeking long-term rental stays for business and re-location purposes.

The new laundry service will be made available across The Residence’s portfolio of more than 60 luxury apartments in Marylebone, Tower Hill, Shoreditch and Hoxton, enabling guests to enjoy an affordable and hassle-free on-demand laundry service for the duration of their stay.Guests at The Residence Apartments can access Laundryheap’s laundry service on-demand, with drycleaning starting from just £2 an item and a 6kg laundry wash starting at just £14.95. Laundryheap will operate a door-to-door service, including contactless pick-ups and drop-offs, with a guaranteed 24-hour turnaround time for any laundry that guests leave in their care. Services on offer for The Residence Apartments guests include a standard laundry service, and drycleaning and ironed laundry.

The new partnership is part of The Residence Apartments’ commitment to providing guests with a high-end, hassle- and stress-free stay in the centre of London. With most guests staying with The Residence for an average of 56 nights per booking - often while on business or looking for a more permanent place to live – the new service will enable guests to spend less time on laundry and more time doing the things that really matter to them.

The partnership comes as Laundryheap experiences unprecedented demand from the service and hospitality industry. Laundryheap grew over 200% last year as demand for reliable and socially-distanced laundry solutions skyrocketed. Their quick turnaround and contactless delivery option enables hotels to adhere to the highest standards of hygiene, safety and social distancing, without compromising on the quality of service experienced by guests. At the same time, The Residence Apartments seeks to improve its luxury rental offering, by providing a convenient and fuss-free laundry option as lockdown eases and bookings increase.

Deyan Dimitrov, CEO and co-founder of Laundryheap, said: “We’re delighted to be partnering with The Residence to offer their guests a quick, affordable, safe and eco-friendly laundry option. We aim to take one important thing off of peoples’ minds - their laundry - and are looking forward to helping ensure Residence guests have a comfortable and stress-free stay. Our 24-hour guaranteed turnaround time means that long-stay guests can get their laundry and dry-cleaning needs met, with minimal hassle and maximum convenience.

”It has been a really difficult year for the hospitality industry, but by improving and diversifying their service offering through partnerships like this one, I’m confident that hotels, apartment rentals and other accommodations will soon draw customers back. We’re delighted to be able to play a part on this journey - and are particularly looking forward to servicing the laundry needs of The Residence's guests over the coming weeks and months.”


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