Maytag eyes Asia Pacific vended and OPL laundry market

26 September 2019

Today at Texcare Asia & China Laundry Expo (TXCA & CLE), Maytag Commercial Laundry announced its investment in the expansion of commercial laundry products and programmes that support investors in Asia Pacific. The brand is committed to supporting the development of vended laundry operations and helping investors achieve their commercial laundry business goals.  Maytag Commercial Laundry is also celebrating the installation of Maytag Multi-Load washers – a multi-capacity line of products designed for both vended laundry and on-premise laundry applications – in Wonderwash in Singapore.  Maytag is on Booth N2 G03 at Shanghai New International Expo Centre until 27 September.

With products and support programmes from Maytag Commercial Laundry, entrepreneurs and small businesses can gain access to turnkey services, solutions and innovation across the region, where the demand to build self-service laundromats is growing rapidly. According to Nielsen data1, 67% of people do laundry two times per week and 31%of people do their laundry every day. In Asia, many households lack a clothes dryer or even a washing machine that can accommodate large loads.

“Self-service laundromats or laundry stores are among the most flexible and simple small businesses to operate,” said Carlos Vasquez, senior manager, sales strategy and business operations for Maytag Commercial Laundry, Whirlpool Corporation. “Through Maytag Commercial Laundry’s global support network, our customers have access to innovation that can handle the industry’s toughest loads while delivering ongoing value and helping businesses optimise return on investment. Our broad network of distributors also helps investors navigate the nuances of different business sizes and their local market.”

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