Texcare Asia gets the thumbs-up from Kreussler

9 November 2023

The Kreussler Textile Care team could not complain about boredom at the recent Texcare Asia & China Laundry Expo (TXCA & CLE) in Shanghai, in. September, which was well attended every day, according to the company. Together with new trading partner Shanghai Gaowofan Merchants Company, Kreussler enjoyed the opportunity to present new solutions like OptiCare 50° GREEN, a modular system of products certified with the coveted European Ecolabel, or Lanadol AVANT x-treme, a double duty brushing agent with extra strong fat dissolving power.

Before the fair, due to the diligent work of new partner Gaowofan, several contracts with new wholesaling partners, suppliers, industrial laundry owners and managers as well as business partners providing luxury hotels with textile care services were signed ceremoniously at the prestigious Chateau Star River Pudong hotel in Shanghai.

Picture shows: From left, the Kreussler and Gaowofan team at the booth - Hao Hu (Gaowofan), Liu Dong (Gaowofan), Yuying Bobist (Gaowofan), Thomas Zeck (Kreussler), Dr Manfred Seiter (Kreussler), Ju¨rgen Bobist (Kreussler), Yu Ping Ting (Gaowofan)

“We are extremely satisfied with our visit to China”, said Thomas Zeck, commercial director of Kreussler. “The new cooperation with Gaowofan has already born fruit in record time. We are absolutely confident that it will enable us to further strengthen the market and broaden the customer base in mainland China, thanks to their professionalism, high experience and oustanding connections in the textile care market, especially the high-end hotel chains as well as large industrial laundries.

“The close ties between Gaowofan and Kreussler due to one of the three company founders, Hu Yuying, being married to one of our colleagues, German Kreussler application specialist Ju¨rgen Bobist, will guarantee an exceptional understanding of Kreussler solutions and philosophy, which is a must for any successful, long-term cooperation.”

Kreussler reported a high volume of visitors and potential new partners took the opportunity to get ‘live’ information on Kreussler solutions at the Texcare Asia booth. Besides the newcomers OptiCare 50° GREEN and Lanadol AVANT x-treme, benchmark solutions such as the original wetcleaning Lanadol invented by Kreussler and the patented SYSTEMK4 was presented as the most sustainable textile cleaning solution with a classic solvent were in great demand.

"We are very satisfied with the fair," said Zeck. "From the very first day, our stand was extremely well attended, and in addition to the numerous pre-arranged meetings, we were able to make many new contacts and talk about highly interesting potential projects."

OptiCare 50° GREEN was a real crowd puller., said Kreussler. With the new system, Kreussler enables industrial laundries to wash with a modular system of products certified with the coveted European Ecolabel, combining certified sustainability with outstanding performance to meet the highest professional demands. It delivers hygienic, clean laundry effortlessly while protecting textile fibers as well as the environment. Operating at an optimum 50°C temperature makes short work of even the heaviest soiling, oils, and greases swiftly and safely. OptiCare 50° GREEN is ideal for hotel and restaurant laundry as well as for workwear of all kinds, both white and coloured.

The power of Lanadol AVANT x-treme, the double duty extra strong brushing agent and wash-power booster, was demonstrated to the visitors on a down jacket on the booth, which had been deliberately soiled with stubborn stains like pigment, red wine, coffee, gravy and so on., and which had been cut in half afterwards to process one half using the new product, getting it brillantly clean without any textile damage on the sensitive fabric.

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