NORTH AMERICA
The 7th Annual TRSA Marketing, Sales and Service Summit, scheduled for 12 November at the Westin Buckhead Atlanta, is poised to be an extraordinary event, featuring a keynote address by Tom Edwards, managing director of consulting at Ernst & Young. Edwards will kick off the summit with his insightful presentation, ‘Unleashing Innovation: The AI Effect’, exploring the transformative impact of artificial intelligence on various industries.
Last year was the first year that service was included in the summit makeup. Content has been expanded to ensure that each session contains content applicable to all three segments – marketing, sales and service. In addition, there will be one breakout session offering choices specifically for each segment.
The summit will offer a series of engaging general sessions, including:
The Customer-Client Relationship: Balancing Satisfaction – This session will delve into strategies for maintaining and enhancing customer satisfaction in today’s competitive market.
Facilitated Roundtable Discussions – Attendees will have the opportunity to participate in interactive discussions, sharing experiences and best practices among service, sales and marketing attendees with topics submitted by attendees.
Unlocking the Power of AI in Your Role – Learn how to leverage AI to enhance your professional capabilities and drive innovation within your organiSation.
Customer Connection Panel – An engaging panel discussion featuring some of Atlanta’s premier customers from the food & beverage, healthcare and hospitality industries. Panellists will share their insights into communication preferences and effective customer-operator engagement strategies.
The final session will dive into the world of podcasting, offering insights on selecting engaging topics, securing intriguing guests, determining the ideal episode duration and effective marketing strategies. Attendees will learn the art of sharing podcasts with customers or internally and maximising its impact on LinkedIn. The highlight of the session will be a dynamic 20-minute live podcast, enriched by audience participation to finalise the summit.