According to the findings of the international OEKO-TEX consumer study “The Key To Confidence” parents represent the most demanding consumer segment of all with regard to product safety and responsible production of textiles.

Clothing and textile products that are harmless to health and manufactured in an environmentally friendly and socially acceptable manner are much more in demand. Of course, most parents still like to dress their children in trendy clothes. Independent product labels such as the STANDARD 100 by OEKO-TEX or MADE IN GREEN by OEKO-TEX make the buying decision much easier and prove that children’s clothing can be fashionable, child-friendly and sustainable.

At the leading international trade fair Kind + Jugend held in Cologne from 20 to 23 September 2018, OEKO-TEX will show how transparency, product stewardship and trust go hand-in-hand when parents shop for textiles.

The findings of the international “The Key To Confidence” consumer study will be presented during a lecture event held at 11:00 a.m. on 21 September 2018 in the Trend Forum (hall 11.1, E-050/F-059). Experts from several OEKO-TEX institutes will be available to explain how the OEKO-TEX system can support brands, manufacturers and retailers as they implement product responsibility strategies and build more sustainable supply chains.