Datamars Textile ID announced its strategic partnership in the laundry market with Impinj, a leading provider of RAIN RFID solutions. Datamars and Impinj will collaborate to bring the laundry market continuous progress and innovations.

RAIN – derived from RAdio frequency IdentificatioN – refers to the link between UHF RFID and the cloud, where RFID-based data can be stored, managed and shared via the Internet. A RAIN RFID solution uses a reader to read and write a tagged item, manage the data and take action.

The partnership, announced on 31 May, combines Datamars’ expertise in the industrial laundry vertical segment with Impinj’s knowledge to deliver RAIN RFID-based solutions.

In the last years, more laundries have been implementing RAIN RFID systems to reach higher productivity and to avoid linen losses, as well as offering to their end-customers new RAIN RFID-based commercial concepts and services.

This partnership is particularly aimed to benefit industrial laundries by assuring a continuous and synergistic research and development between the two companies, releasing together new state-of-the-art products and innovative concepts for the laundry market.

Datamars’ most recent product launch, the LaundryChip 401 integrates Impinj’s state-of-the-art Monza R6-P tag chip. Taking advantage of the Impinj Monza R6-P’s extremely high sensitivity, Datamars’ engineers succeeded in creating the most sensitive and robust LaundryChip in the smallest dimensions ever.

Together with the transponders, another co-innovation focus area is the readers’ product line: Impinj’s best-in-class Speedway readers are the core of laundry-customized reading systems deployed by Datamars.

Furthermore, Datamars and Impinj have developed together a laundry-specific software layer, running on Impinj readers, which enables laundry managers to quickly deploy the RAIN RFID system, having a plug & play solution. This specific software layer named Standalone is enhanced with laundry-specific features that increase the reading reliability and allows laundries using Low and High Frequency (LF and HF) RFID technology to smoothly transition to UHF technology, now referred to as RAIN RFID.

“As we enter a new era of RFID-centric processes, characterized by mature markets, companies must join their forces and different expertise to co-innovate and anticipate their customers’ needs. This close collaboration between our companies allows the prompt deployment of the last break-through technologies to the laundry field,” said Riccardo Mazzolini, Datamars Textile ID general manager (pictured). “By combining Datamars’ laundry market expertise with Impinj’s technologic one, we can identify together new exciting business opportunities, creating innovative RAIN RFID-based concepts and services, with the guarantee, thanks to Impinj, to offer to our customers the best technology available on the market.”