Inc & Co Group, which offers high-level strategic support to high growth digital companies across the UK, has announced its acquisition of the operations of Laundrapp, the on-demand laundry service. Laundrapp announced the deal on its website on 18 February:

Founded in 2015, Laundrapp’s award-winning app won the ‘Startup’ award at the App of the Year Awards in 2016 and was most recently featured as ‘App of The Day’ in the Apple App Store.

The London operating business currently services all major cities and with its growing, loyal partner base they are looking to enhance existing partnerships nationwide and further afieldLaundrapp acquired Zipjet in 2019, increasing its marketing share considerably.

The drycleaning market continues to expand, with worldwide sales anticipated to reach $52 billion by 2022, up from $12 billion in 2017.

“I was inspired by the work of the Laundrapp team, and the great product they have built,” said Jack Mason, group CEO of Inc & Co.

“This business, with its ambitious growth plans, is a great fit within our group. It’s very much a part of our strategy to have forward-thinking technology, and digital products and services within the group.

"I’m looking forward to supporting the Laundrapp team on their mission”.

Laundrapp is aiming to further capitalise on the exponential growth of the on-demand drycleaning market with the launch of a new ambitious growth strategy. This includes a refreshed digital offering of its website and app and also a high-level customer acquisition and retention strategy.

Dominik Wellmann, CEO of Laundrapp, said: “I’m looking forward to working with Jack and his experienced team.

"It’s business as usual for our customers, the Laundrapp team, partners and suppliers, and I’m excited to be receiving additional support from the group with our ambitious growth strategy.

“Laundrapp is going to remain based in our London HQ, retaining our culture, whilst benefiting from the complementary business-level services that Inc & Co provides.

"We will also be working closely with Inc & Co’s integrated agencies to improve our digital product.”