Johnson Cleaners UK is celebrating the introduction of GreenEarth Cleaning in all 320 stores with an advertising campaign that includes four new TV commercials, aired from 3 October, followed by later by national press advertising.

To mark the start of the campaign, 75 aliens, dressed in green, landed in London searching for drycleaning shops that could keep their clothes newer-looking longer. They also helped to raise awareness of "Johnsons Cares" national charity day in support of the NSPCC.

Johnson Cleaners is a founding member of GreenEarth Cleaning, and owns the GreenEarth Master License for the UK. Its decade-long conversion to GreenEarth, a £10million capital investment, has seen perc removed from all locations. Every branch is now branded and operating with GreenEarth.