Laundrapp, the British start-up behind the award-winning laundry and drycleaning industry app, is set to promote its on-demand door-to-door technology with the launch of a major integrated advertising campaign ‘You do the living, we do the laundry.’

The campaign was developed by creative agency, who filmed the TV commercial entirely in stop-motion. The final 30-second product compromised of 1250 individual stills. The nationwide integrated campaign has been launched on traditional media, specifically TV and radio. It is currently airing on the following TV channels: Sky Atlantic, Discovery Investigation, Food Network, Fox, Home, Eden and More 4, with further channels to be added over the next few months.

It can also be viewed online via Reddit and social media platforms such as Facebook and Linkedin.

As the majority of Laundrapp’s customers are based in the capital, the campaign is also supported by adverts on the London Underground.