The on-demand laundry app, Laundrapp, recently acquired by group collective Inc & Co, launched a targeted online campaign today (Monday 8 June).

The creative, produced by Manchester based digital agency Neon, will be featured on the UK’s most popular website for parents, Mumsnet.

The campaign debuts Laundrapp’s brand refresh, also designed by Neon. "Our ambition was to create something intended to stand out from the pale blue smorgasbord of other advertisers within the laundry and domestic lifestyle sectors, so we adopted bold colours and a punchy, cheeky tone of voice," says Chloe Waddington, Head of Agency.

As part of this new campaign, Laundrapp is inviting 30 Mumsnet members to test the brand for free, to experience for themselves how useful it is. This will take place as part of Mumsnet's product testing programme. Recruitment started from today and the free trials will start on Monday 29 June. In addition to this, three Mumsnet approved influencers will be brought on board to try the service and share their experience.

Jack Mason, Group CEO of Inc & Co Group, Laundrapp’s parent company, said: “Parents are currently under immense pressure and have been for a while now due to the difficulties of living in lockdown. Our mission has always been to make people’s lives easier by managing their laundry – a chore most people dislike, and which sometimes seems never ending – and we feel our services are more relevant now than ever before.”