Laundrylux has announced the acquisition of Direct Machinery Corporation, a leading distributor of commercial, industrial, and coin laundry machinery based in Hicksville, New York, led by CEO Ron Hirsch. Laundrylux is an independent integrated distributor of professional laundry equipment, operating throughout North America.

“Direct Machinery has represented Milnor and Chicago Dryer commercial laundry machinery with distinction for many years,” said John Sabino, Laundrylux CEO. “With capital and technology resources from Laundrylux, Direct Machinery will accelerate its business development, adding sales and management talent under Ron’s leadership.”

“I’ve known Neal Milch’s family and Laundrylux for decades,” said Ron Hirsch. “We are all committed to long-term sustainable growth and share confidence in the industry’s future. Direct Machinery’s broad customer base of commercial laundries and large hospitality and healthcare on premise laundries will be the foundation of our expansion and our partnership with Laundrylux provides continuity assurance to our customers.”

Cody Milch, president of Laundrylux said: “I’m delighted as the third generation of my family in the laundry business that we will be working with Blayne Hirsch – also third generation – in growing Direct Machinery. Our industry needs young talent that’s excited about the future, so partnering with both Blayne and Ron is very exciting.”