With more than a quarter century of laundry industry experience, Eric Schori has joined Lavatec Laundry Technology as a regional sales manager. Based in Northern Virginia, he will be responsible for the Northeast Region that extends from the eastern seaboard west to Indiana. He reports to Keith Ware, vice president of sales for Lavatec.

Schori began his laundry career with National Linen Service before moving on to operations at Walt Disney World.

In addition to working at multiple laundries within the Textile Services division, he assisted the Disney Cruise Line. Positions with Ecolab and Virginia Linen Service preceded his most recent experience as regional sales manager for Xeros.

“I worked with Lavatec equipment while I was at Walt Disney World, and was always impressed with the reliability it offered,” said Schori, who worked with Ware during his time at National Linen Service.

“My goal with Lavatec is to gain market share within my territory. The Northeast Region covers 14 states, from Maine to Virginia and everything in between to Indiana, so there are a lot of opportunities. I plan to educate customers on the availability and access to service and parts and the support that Lavatec is known for.”