News from the North American linen rental association, TRSA, tells of member company UniFirst. recently inking a three-year sponsorship agreement with Kraft Sports + Entertainment. The deal names the Wilmington, Massachussetts-based linen, uniform and facility services company as the ‘Official Uniform Supply Company’ of the New England Patriots, according to a news release.

As part of the agreement, UniFirst will promote its brand and business services through a variety of game day activations, in-stadium signage and various media inclusions. The company’s recently redesigned and rebranded delivery trucks, a major aspect of the company’s ongoing brand evolution initiative, also will be present at Patriots’ 2021 home games, providing interactive activities to Patriots’ fans. Furthermore, nearly 200 UniFirst delivery vehicles throughout New England will soon tout the company’s sponsorship of the New England Patriots.

“We couldn’t be happier to be partnering with our own hometown NFL team and such a world-class organisation as the New England Patriots,” said David Katz, UniFirst executive vice president of sales and marketing. “As a New England-based company ourselves, UniFirst is no stranger to the consistent quality the Patriots put on the field year in and year out – a quality we strive to emulate with our own customers.”