Procter & Gamble Professional is pleased to announce a partnership with leading industry specialists Peter Backman, Bob Cotton and Liz Smith-Mills. These specialists will unite to form an Expert Advisory Council with the aim of bringing about improvements within the hospitality, event and foodservice industries over the remainder of 2017 and 2018.

Peter Backman is an expert on the food service and dining out markets, with his own consultancy business guiding clients to success in all areas of the sector. He is a founder and past chairman of Arena.

Bob Cotton OBE is the former chief executive of the British Hospitality Association (BHA) and tourism advisor to the Department for Culture, Media and Sport (DCMS).

Liz Smith-Mills is a Fellow of both the Institute of Hospitality and British Institute of Cleaning Science and an expert in the hospitality, travel, and tourism sector. 

The experts will unite with P&G Professional at various points in the year to share information on research, insights, trends, best practices and more. Current and prospective P&G Professional customers will benefit from the content discussed and discovered, as it is shared publicly via webinars, events and published articles.

"Over the years, P&G Professional has worked closely with industry authorities to ensure we're well-informed and forward-thinking when it comes to strategic planning, communications, product development and customer education,” said Greg Elmore, UK & Ireland country manager at P&G Professional. “The creation of the P&G Professional Expert Advisory Council will formalize this process and ensure that we are supporting our customers while also supporting progress industry-wide. We're delighted to have the opportunity to work with such esteemed industry experts and we welcome them on board."

“Partnering with an organisation like P&G Professional provides a unique opportunity to reach a diverse and significant audience. The ultimate goal for us as a collection of experts is to help grow confidence in the industry against the backdrop of external pressures, increasing competition and political uncertainty,” said Bob Cotton (pictured).