Xeros, the developer of polymer bead-based textile cleaning, has updated its website with a case study that sets out how a four-star hotel and spa in Suffolk has reduced costs in operating a hotel in-house laundry.

Entitled “Suffolk hotel spa boosts customer satisfaction with near-waterless laundry”, the downloadable customer spotlight examines how the Stoke by Nayland Hotel has saved 1,350,000 litres of water each year in laundry operations, installed laundry appliances that use 50% less energy and used laundry processes that meet the highest standards of cleanliness.

Steve Miles, housekeeping manager, Stoke by Nayland Hotel Golf and Spa, said: “The Xeros cleaning system leaves my towels and linens looking like new after every wash. Even aromatherapy treatment oils are removed easily from towels used in the spa.”

A recent study by Xeros showed that towels are a key emotional touch point for spa guests, with 77% of people saying that when they look for a hotel or spa, they actively search for places that have eco-friendly laundry facilities.

“With the quality of towels clearly such an emotional touchpoint for both hotel and spa guests, and considering how competitive this sector is becoming, leisure operators would be missing a trick if they didn’t focus on delivering cleaner, brighter and fresher linens and towels,” said Joe Bazzinotti, president, commercial laundry, at Xeros. “Whilst traditional washing machines rely on high temperatures and harsh chemicals to get fabrics clean, Xeros’ unique polymer bead cleaning technology achieves a superior result without the harsh impact on the environment – or towels and linens.”