The future is white – and green28 November 2017
For those establishments that are bucking the casual dining trend for ‘nude’ tables to opt for ones clothed in quality linen, ethical sourcing, durability and the ability to fight off bugs are all part of the sell for textile rental operations
Minimalistic table settings have been steadily on the rise so are the days of pristine, pressed table linen really gone? That is a question that is exercising Victoria Oracz, sales director for Vision’s laundry division. She points at recent research conducted by P&G Professional which found when consumers were asked about the importance of linen, and the example that it sets; a clean, dazzling tablecloth could improve the rating of the establishment by as much as one point, ‘making or breaking’ a guest experience.
“For those that still use restaurant table linen, it’s hugely important to consider the quality and performance to ensure it sets the right impression. Professional linen rental services are an easy and efficient way to ensure linen is maintained,” she says.
Oracz explains: “Customers now come to us with queries regarding our ethical sourcing commitments. This growth has been unprecedented; customers are choosing companies who engage in responsible business practices as opposed to merely sticking with a supplier for the sake of tradition.”
Cotton v polyester
“Although cotton still seems to be extremely popular, we are seeing a continual increase in demand for polyester in the linen rental market.”
One of the main reasons for this is is due to its durability she says. “Also, polyester is far more cost-effective to process with lower temperature washing and faster drying time. Through our partnership with Riegel, one of America’s oldest textile manufacturers, we produced the Riegel Premier table linen collection, already a firm favourite with laundries and hotels across the US. This spun polyester offers a more natural feel with added intuitive properties to ensure durability wash after wash,” says Oracz.
Vision has also been working alongside Microfresh which has have developed an innovative technology designed to rid fabrics of unpleasant odours and prevents the spread of harmful bacteria – key in a dining setting. “We will be selecting other products in our range to add Microfresh to in order to prolong the life of any bed, bath or table linen,” says Oracz. “It’s effective even at low wash temperatures.”
Over at D G Textiles, the company has traditionally focused on 100% cotton for the table linen market and Andy Jamshidzadeh, director of D G Textiles, says this is still the prime requirement for five-star hotels with restaurants but the choice of supplier is always governed by price and that customers will shop around to get the right level.
D G has been supplying the UK market since 1980, and is an importer, stockist, and wholesaler of 100% cotton table linen in Satin Band and Ivy Leaf designs from Croatia, and top quality Egyptian cotton. D G Textiles’ current table linen range includes polycotton table linen as well as 100% cottons and a spun polyester range, which includes both white and coloured styles.
Meanwhile, the Forta is Linen Connect’s flagship 100% spun polyester table linen. Available in a wide range of sizes, tthe company claims “a true cotton-like handle, giving exceptional guest experience, while maintaining the highest standards of performance and durability”. Colours are white, ivory, burgundy and black with bespoke sizes available upon request. Forta joins Linen Connects’s Da Vinci range, a 200 gsm 100% cotton, white table linen, with an elegant ivy leaf design and its 160 gsm 100% cotton Monet napkin with its smart satin band.
At Mitre Linen, the company has identified three categories for its table linen – luxury, comfort and essentials. In the luxury bracket find satin band napkins along with tablecloths in 100% satin damask. In the comfort slot, there are also Comfort Luxor white 100% Egyptian cotton damask tablecloths and napkins in all the popular sizes. Comfort also offers the Limetree white napkin. Essentials table linen is provided via the Occasions range in 100% heavyweight polyester.
“Trust us to help you stage a stand out event that generates plenty of buzz.,” says Tonrose. Products include its bestselling 100% cotton Prestige range and Kudos 100% jet-spun table linen available in a “kaleidoscope of colourfast colours”. Tonrose offers a bespoke service to customers, because one size doesn’t fit all, and one style isn’t to everyone’s taste”. Tonrose offers next day delivery via its recent tie up with INTERLINK.