The company employs 140 staff and supplies more than 350 hotels in North Wales, the North West and the Midlands. Its rebranding process has produced a new corporate image that includes a redesigned livery for vans.
Management at the company, which is based at Afonwen, near Pwllheli, said they now plan to market the business to a broader range of hotel groups across a wider geographic range and that in the medium term this is expected to create more jobs.
Managing director Mark Woolfenden said: "Afonwen is Wales’ leading linen hire company and the continued expansion of the company has enabled it to become one of the UK's largest and most successful independent laundries."
