Apollo initiative

27 January 1999


Hilden Manufacturing has developed an Apollo polyester version of the exclusive woven trailing ivyleaf design of tablelinen it has been manufacturing for Initial Textile Services in cotton.

This marketing initiative makes Initial the only company in the UK to hold its own design in both cotton and polyester.

Hilden says the initiative will improve the choice, quality and service offering from polyester tablelinen as Apollo polyester offers longer term savings and superior colour retention qualities over cotton.

Initial’s sales support manager, Audrey Green, said: “The range has been extraordinarily well-recieved by our customers and we are thrilled with the results.”



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