Dedicated areas highlight growth potential of Asian market

20 July 2017


With less than three months to go until Texcare Asia opens up for its 2017 edition, the fair has already had over 95% of its exhibition space booked out to a range of key international and domestic players from within the textile care sector, according to the organizers Messe Frankfurt (Shanghai).

The three-day fair will see many local and international exhibitors demonstrate their latest developments to over 11,000 trade visitors, including Castic-SMP, Chuandao, Girbau, Jensen, Oasis, Sailstar, Sealion, Voss and Weishi. In total, over 160 exhibitors from 21 countries and regions will be present at the show, including: Australia, Belgium, Brazil, China, Denmark, France, Germany, Hong Kong, Italy, Japan, Korea, Macau, Malaysia, the Netherlands, Portugal, Spain, Sweden, Switzerland, Taiwan, the UK and the US.

Richard Li, general manager of Messe Frankfurt (Shanghai) said the textile care and cleaning industry in Asia, and particularly in China, is undergoing major development and transformation. By showcasing their product advancements to major Asian buyers, many of these global companies are wanting to capitalise on the fair’s position as Asia’s leading event for innovations in textile care. At the same time, they are also looking to tap into China’s ever-growing presence in the industry.

“While the demands on laundry service in Asia are increasing rapidly, there’s also an emerging need for more personalised and diversified service,” said Li. “In recent years, a number of industry players have made significant progress on automation and innovations to cater to these needs, under the backdrop of increased operational expenditure and raised environmental awareness. At the same time, the global industry is catering to these growing needs, by exploring the ways in which their advanced technologies can be adopted by the Asian market.”

In what once again demonstrates the internationalism of the exhibitors at this year’s fair, both Kannegiesser and Miele will be part of the German area during Texcare Asia. This dedicated section gathers 10 leading players from Germany to demonstrate their role in serving the Asian market, and includes Böwe, Ecolab, Hohenstein, and Seitz, and more.

A dedicated Japanese area will bring together a group of key Japanese brands, including Asahi, San-Ai, Sankosha, Toto, YAC and Yamamoto.

A separate RFID zone at the show will feature various field experts including Autovalet, Bundle, Datamars, Etexsys, Finove, Thermopatch and Zucchetti. The track-and-trace capabilities of RFID (radio frequency identification) technology significantly increase the visibility, accuracy and efficiency at washing workshops, by automatically tracking the status of each garment and to prevent items from being lost.

Texcare Asia will be held from 27 – 29 September 2017 at the Shanghai New International Expo Centre in China. The fair is a biennial event organised by Messe Frankfurt (Shanghai) and China Light Industry Machinery Association. It is also a sister event of Texcare International in Frankfurt, Germany.

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