USA
Drycleaning & Laundry Institute has partnered with Starchup to offer its members a "smart" pick-up and delivery service.
Starchup is a digital platform that builds custom mobile/web apps and route management software for drycleaners.
Cleaners are able to operate a smarter business through seamless ordering, delivery optimization, and streamlined customer management.
All DLI members can receive a 15% discount when they sign up for Starchup.
The service is custom branded for each cleaner and allows customers to place an order anytime from any device. Starchup will help DLI members run optimal routes, with the capability to offer static routes, on-demand service, or a hybrid of the two.
Cleaners who have adopted the service have seen a 7% increase in order volume, according to Rob Johnson, Starchup's head of marketing.
DLI CEO Mary Scalco said the service would help members offer a new level of convenience for customers. The public perception is that most drycleaners are, generally, inconvenient, unnecessary, and behind-the-times, she said. "We're hitting this image problem head-on by offering this service," said Scalco. "We're giving DLI members the opportunity to stand out as technologically-advanced, attuned to their customers' desires, and ready to serve any time."
