UK
Electrolux Professional has announced a partnership with Renzacci UK, which will see the drycleaning, laundry and finishing equipment supplier become a Platinum Strategic Partner of Electrolux’s lagoon® Advanced Care wetcleaning system.
The partnership will be launched at Renzacci’s Feltham showroom on Wednesday, 29 March, where customers will be able to see exactly how lagoon Advanced Care and the support of two major laundry specialists can change their business for the better.
The collaboration gives Renzacci the opportunity to capitalise on the growing interest in quicker and more sustainable enhancements to a traditional laundry offering, as more drycleaners begin to realise the benefits of solvent-free cleaning.
Renzacci joins Electrolux’s established network of lagoon Advanced Care distributors in offering a sustainable alternative to drycleaning. Using a water-based cleaning technique, lagoon Advanced Care represents an alternative to solvent-based cleaning systems that rely on perchloroethylene. As water is the solvent in the process, no toxic substances are used in the procedure, making it environmentally friendly, while the shorter process time guarantees garments can be taken from dry to dry, through a premium cleaning cycle within one hour and with minimal finishing required.
Interest in wetcleaning is on the rise, according to Phillip Armstrong, B2C segment manager at Electrolux Professional, not only amongst drycleaners, but also within the hospitality sector where valet services provide a valuable source of income. “Our partnership with Renzacci is the beginning of an exciting new chapter for both parties and for the laundry industry as a whole,” he said.
Andrew Lambert, business development director at Renzacci, added: “As the UK’s leading supplier of wetcleaning solutions, by adding lagoon Advanced Care to our product portfolio, we are not only satisfying a growing demand for greener processes and outstanding results, but we are also offering the support and expertise of a major player in the global laundry industry.”
