The organiser of Expo Detergo is promoting the 2014 exhibition by posting a video that celebrates the role that fabrics play in people's lives on its website.
The 17th laundry and drycleaning show will take place at Milan's Fiera Milano from 3 to 6 October 2014.
The video, first shown at the Host exhibition in Milan, is described as a modern, effective way of sending out positive messages about the show.
Luciano Miotto, president of Expo Detergo, said that many leading companies in both the laundry and drycleaning sectors will the 2014 show to introduce developments in technology,
Industry associations including Assofornitori, the European Textile Services Association, and Cinet, the International Committee of Textile Care support the event.
