Laundrapp launches new ad campaign

22 September 2017

UK

Laundrapp, the British start-up behind the award-winning laundry and drycleaning industry app, is set to promote its on-demand door-to-door technology with the launch of a major integrated advertising campaign ‘You do the living, we do the laundry.’

The campaign was developed by creative agency Reci.pe, who filmed the TV commercial entirely in stop-motion. The final 30-second product compromised of 1250 individual stills. The nationwide integrated campaign has been launched on traditional media, specifically TV and radio. It is currently airing on the following TV channels: Sky Atlantic, Discovery Investigation, Food Network, Fox, Home, Eden and More 4, with further channels to be added over the next few months.

It can also be viewed online via Reddit and social media platforms such as Facebook and Linkedin.

As the majority of Laundrapp’s customers are based in the capital, the campaign is also supported by adverts on the London Underground.



Privacy Policy
We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.