Staff clothing is one of the most visible elements of the corporate visual profile and an essential part of the corporate image. "The Lindström Award emphasises the critical role of workwear in creating a brand,” says Lindström CEO Jukka Roiha. “We also wish to provide experience to students. They will get an opportunity to engage in the design process from beginning to end."
Universities may enter a maximum of two teams, with winners receiving a Euro10,000 top prize. The result of the competition will be published in Helsinki in April 2008, at the awards gala.
