Tide to be produced by the wind

23 October 2015


USA
Procter & Gamble (P&G) has announced plans to meet its electricity demands by using 100% wind power to produce its Fabric & Home Care brands, including Tide and Dawn.
In partnership with EDF Renewable Energy (EDF RE), it will develop a new Texas-based wind farm generating 370,000 MWh of electricity each year. The wind farm will be fully operational in December 2016.
The partnership was announced at the White House on 19 October, as P&G became a signatory of the American Business Act on Climate Pledge.
As part of the pledge, P&G agreed to achieve 30% renewable energy to power its plants globally by 2020, with a long term vision to use 100% renewable energy. In September P&G committed to reduce absolute greenhouse gas emissions by 30% by 2020.



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