Export director Dan Koebel will head the division, which will be an important part of Tingue Brown's global strategy to ensure consistent, long-term growth that is independent of the mature American market.
Strategically based in Hong Kong, the division will stock a wide range of flatwork ironer and other finishing equipment on-site to support its partner/distributors and promote fast delivery to laundry industry customers throughout the region, says Koebel.
He adds: "People in China and throughout the Asia-Pacific region are eager for high quality products and, ironically, they understand that often means made in the USA. Compelling demand from our Asian representatives and customers and their high praise for our products validated our confidence in vigorously expanding our presence in this market."
