The company had expansion plans and was in the process of setting up in 50-60 outlets in Norway, plus ones in neighbouring Denmark and elsewhere. It attempted to introduce a concept to the industry of offering a collection/delivery service at the workplace, to save people the trouble of having to go to them.
But the Norwegian drycleaners' association reports that Today's is now in liquidation, something "it does not find surprising." It excluded Today's from the association last year after the company portrayed a very negative image of the industry in a magazine article.
Today's could not be reached for comment.
