The Textile Rental Services Association ended its 2018 Professional Development offerings by hosting the Marketing & Sales Summit on 12-13 December at Caesars Palace, Las Vegas. The event kicked off with a marketing and sales committee meeting and a welcome reception.
The 13 December agenda included educational tracks dedicated to both marketing and sales, and a panel presentation featuring senior sales and marketing executives from four of the industry’s largest companies.
Matthew Pollard set the tone for the day with his energetic and well-received keynote address, “Identifying, Understanding and Growing Niche Markets.” Pollard is the author of the sales book The Introvert’s Edge. Each attendee received a copy of this book, and Pollard took time to sign copies for attendees following his presentation.
The summit concluded with a much-anticipated panel presentation titled “Identifying and Expanding Markets: Converting Non-Programmers.” Panellists included Jim Divers, director of sales and marketing, Alsco; Ryan Flaherty, vice president of sales, marketing and business development, Aramark Uniform Services; Dave Katz, senior vice president of sales and marketing, UniFirst; and Bob Mitchell, senior vice president and chief marketing officer, Cintas Corp. TRSA president & CEO Joseph Ricci moderated the discussion.