Leading hotel and spa textiles supplier, BC SoftWear, has entered a new partnership with Iris Be You Beauty Trading in Qatar. Iris Be You is a distribution company that is committed to becoming the leading supplier serving the Qatari beauty salon industry. Already working with more than 600 beauty salons and retail shops in Qatar, Iris Be You distributes through a variety of channels and has a solid sales team with a strong background in the beauty industry.

As BC SoftWear’s new distributor in Qatar, Iris Be You will provide a selection of treatment bed products and accessories to the country’s rapidly expanding beauty salon market, including SupremeSoft towels and jumbo sheets, couch covers and header towels.

“The beauty salon market in Qatar is developing at an astounding rate,” said BC SoftWear’s founder and managing director, Barbara Cooke. “The number of beauty salons has exploded in the last year. Iris Be You fully appreciates our exclusive range and is on board with our aim of helping beauty salons to save money in the number of towels they need to use. We’re confident in their professionalism and look forward to working together to help Qatari beauty salons overcome day-to-day issues that can really impact a business, such as speed of laundering and the associated energy savings.”

Heba Aabou Gabal, managing partner at Iris Be You, said: “We are pleased to collaborate with BC SoftWear, as a leading provider of luxurious spa textiles we believe they offer the best in class. Adding their quality towels and spa linens to the Qatari market will make a big difference to the beauty salon businesses we work with. Until now, many have had major laundering issues and problems with the absorption of the oils during massage and colour bleaching.

“Through market research we have identified a gap in the market for quality products and unique services. Partnering with BC SoftWear will allow us to provide innovative, cutting-edge solutions and the finest luxury towels and linens to the professional beauty salon market – something that has never been available here before."