Cherry Tree Machines, the long-established UK industrial laundry equipment manufacturer and supplier of Cherry Tree pocket washers and dryers and Lavatec products has agreed terms with Lapauw NV to distribute Lapauw equipment, including ironing lines (ironers, feeders and folders), tunnel finishers, trolley washers, logistic systems (bag systems, conveyors).

The agreement also covers Lapauw spare parts and engineering. A statement said: “This deal will raise awareness of the Lapauw brands with the commitment to excellence that both Cherry Tree and Lapauw will offer to end users.”

Steven Renders, CEO of Lapauw said: “We are very excited to announce this agreement with Cherry Tree. It is clear that both of our companies share the same goal of supplying high quality laundry solutions to our customers, accompanied with an excellent technical service support leading to the lowest possible total cost of ownership.”

Cherry Tree has further strengthened its team, employing Nick Mitchell as technical/project manager with over 30 year’s experience. He will oversee any new equipment enquiries and new builds working with Wim Demeyer, Lapauw sales network manager.

Cherry Tree has also partnered with Shane Weir with 28 years engineering experience in the industrial laundry industry. This will help bring together a wealth of experience across all makes of industrial laundry equipment.

The Cherry Tree site at Blackburn, Lancashire hosts service support staff and is at the same time appointing additional fully experienced engineers and gas and boiler engineers covering all aspects of industrial laundry needs. The UK laundry industry can now expect total support 24/7 to all Cherry Tree and Lapauw products within 12 working hour response to service call outs with spare parts off the shelf in 90% off all cases.

Cherry Tree also offers a selection of preventative maintenance packages to suit most budgets including a free of charge visit to premises to price a package. The all-new ‘Cherry Tree First’ offer to the industrial laundry industry and independents includes lower hourly rates, on-time call out and discounted parts.

Cherry Tree CEO Bob Mills said the company will also continue to provide service and back up for multiple makes of machines and has a new repair packages available.  “Cherry Tree’s aim is to increase customer satisfaction offering a quality high level of service and a working relationship with all industrial laundries throughout the UK.”

“Lapauw and Cherry Tree have been working to developing high quality laundry equipment, known for their reliability and lowest operating costs in the industrial laundry sector around the world. The partnership for both companies’ businesses and customers is positive and allows us to drive forwards in delivering quality products and services.”