UK
Cleanliness is a crucial factor for the hospitality industry in securing positive online recommendations and reviews, according to P&G Professional, the away-from-home cleaning arm of Procter & Gamble. Its global commercial brands include Ariel laundry detergent.
P&G teamed up with trivago, the world’s largest hotel search site, to determine what impact cleanliness had on reviews. The survey found that 78% of guests expect an "above average" level of cleanliness and that if they rate a hotel as clean, they are more likely to give the hotel a high rating overall. Data was used from trivago’s Quality Test, taken from over 4,000 questionnaires completed over the past two years.
Launching its own "Top Rated" cleanliness campaign in the hospitality sector, P&G Professional said that its own research revealed that an increase of one star rating for cleanliness is likely to increase the overall rating of a hotel by up to one star.
