Regenex is challenging hospitality and healthcare industries to dye tired linen in order to ‘resurrect’ it and help reach low carbon ideals at the same time. After all, it has to be better than ‘burying’ it in landfill.

Commercial linen revival specialists Regenex has developed new systems in textile coloration, designed to help laundries get the most out of every piece of stock. The company is expanding its unique dyeing service for tired linen that has lost its original whiteness or colour – to avoid many tonnes of such serviceable material being condemned to landfill.

Directors believe colouring or re-colouring is an under-utilised solution for hospitality and healthcare linen and are now in talks with customers and contacts about its possibilities.

Regenex’s vision for lowering carbon emissions and conserving the world’s resources is set out in a new white paper, ‘Don’t dump it, dye it: Getting the most out of linen with coloration’, available as a free download from the Regenex website.

The Bradford, West Yorkshire-based start-up is best-known for its patented stain removal processes for white linen. Now in its fourth year, it can count several major laundry chains in the UK and beyond on its client list.

The firm has also dyed 75 tonnes of material so far, in trials and smaller contracts – and is now opening up such services to more customers and partners.

David Midgley, managing director of Regenex, said: “These are exciting times of new possibilities for saving carbon and money through better management of linen.

“Companies are very wisely ramping up their eco-credentials as we prepare to emerge into a post-Covid world. One easy way to make big improvements is to be more careful with textiles, and get the most out of them, before ordering replacement stock.”

Sustainability policies are more important than ever, with the World Economic Forum declaring climate change and human environmental damage as the very biggest threats to industry, in its Global Risks Report 2021.

Regenex, which recently won an International Green Apple Award for environmental good practice, has so far dyed included hospital blankets, workwear, continuous roller towels, tableware, towels and bedding. Dyeing can save companies many tonnes of carbon – and more than 50% on the cost of new items.

Paul Hamilton, technical director of Regenex, said: “We have been refining our processes and we’re delighted to open up our dyeing service. This will be a game changer for many laundries, hospitality and healthcare operations. It’s a secret weapon in reaching low carbon ideals.”

Regenex is offering a free 400kg dyeing trial to all new customers. Get in touchby clicking  here