Electrolux Professional has launched a dedicated Sales Development Team to help generate more leads for its network of distributors. The move, which will see the creation of five new jobs at its Luton head office, follows an in-depth survey of its partner network in 2018.

The first two campaigns for the company’s Commercial Laundry division, which go live during the first quarter of this year, are focusing on Electrolux Professional’s Efficient Dosing system, which automatically tailors the volume of detergent to the amount of washing loaded in the drum; and its new Line 6000 Heat Pump Dryer.

Darren Lockley, head of region for Electrolux Professional UK & Ireland, said: “Without our distribution partner network, we simply wouldn’t exist as a business. As such, we place a great importance on their feedback. Following our partner survey in 2018, the overriding sentiment was for more leads, so we have responded with the creation of our dedicated Sales Development Team.

“The team will follow a structured approach, focusing on outbound calling and generating new business meetings for our Area Sales Managers and in turn, our partner network. Ultimately, the investment in this new department underlines the value we place on our partners, and our desire to develop mutually beneficial opportunities for all involved.”

As well as a creation of the Sales Development Team, Electrolux Professional has also launched a new partner newsletter, which will provide updates on business performance, training, new products, marketing support, Electrolux’s Centre of Excellence, and customer care.