The twenty bands checking into the dressing rooms at the WinterStorm Rock Festival in Troon on Scotland’s west coast are going to have the softest fluffiest towels on the circuit with the news that Fishers Laundry are sponsoring the bands’ dressing rooms.

The weekend festival, which launched in 2016, features some of the biggest names in rock and the organisers are committed to reducing their waste footprint this year. Ian McCaig, WinterStorm promoter said: “Last year we used plastic glasses and created a mountain of single use plastic so this year we’re using reusable glasses. Similarly, we purchased batches of bargain towels that ended up binned at the end of the weekend. We were at a conference recently and met Scott Inglis, the commercial director of Fishers Laundry Group, and we agreed that we could do something together.”

Scott Inglis said: “We already provide laundry services to a wide range of hotels and restaurants in Troon and across Ayrshire so when asked us whether we’d be interested in supporting their event we were instantly excited to get involved.

“WinterStorm is a great example of how Fishers support local events that take place throughout the country and support the wider tourism sector beyond hotels. We’ll be supplying our towels and dressing gowns to all of the artists in their dressing rooms and on stage. Providing a bit of luxury to the rock stars before they have even taken to the stage”

Ian McCaig added: “WinterStorm needs partnership like these to build our profile and service standards. Identifying appropriate product relationships such as this are the way forward for lots of small events such as ours who will never secure large amount so cash sponsorship and working with a business such as Fishers is another example of how we can collaborate creatively across the Scottish tourism sector.”